The Great Football Experiment from Nivea was a rousing success. The company’s jaunt into the world of football was a risky one, but it turned up all aces. So what was this whole experiment all about? It was about quite a few things. On one hand, it was about Ivory, F.C. in their quest to develop into a good team. On the other hand, it was about Nivea and how it proved a great point through this experiment. Those things combined to make this top corner stuff for the company and for all followers of football.

Ivory, F.C. come from Essex and they were the lucky winners of this entire thing. They won the contest and they were given the opportunity to compete at the highest level. The experiment, though, was about this team competing with the best possible preparation that money could buy. Nivea put up the cash for the prep, as it gave the team access to world-class facilities and to world-class coaches, too. The coaches in this instance were Ray Wilkins and Terry Venables. If you have heard about them, then you know that the guys have what it takes. They took Ivory and turned the club into something worth taking out on the field. At the end, the team took the field and took down a team of English football legends.

The other part of the story belongs to Nivea. The company provided Ivory with exactly what it needed in order to be successful. It wanted to show, for all to see, that anything is possible when the right resources are thrown into the mix. With the right amount of preparation, accomplishments can happen for even the most modest of teams. This was top corner stuff for Nivea, as the experiment was a rousing success. Not only did Ivory develop under the resources given by Nivea, but the publicity was such that all people saw the power of proper preparation. The two to one victory for Ivory was about more than just scoring goals. It was about achieving them with the help of the right preparation techniques.